Mumbai: SWA – Screenwriters Association successfully held its first-ever Pitch Fest – a bridge connecting aspiring writers with top producers and studios in the Indian entertainment industry. The event took place at Celebrations Club, Lokhandwala. Esteemed producers, talent agents, and broadcasters came out to celebrate storytelling at its finest.
“It was a PITCH MELA. 25 scripts approved and selected from 600 scripts were to be presented, submitted by writers from all over India. 20 PRODUCTION HOUSES were present in the same place. Organized by SWA, it was a unique event, a new initiative. Everyone was happy,” says Robin Bhatt, president of the Screenwriters Association.
SWA announced its first-ever Script Lab for feature films in February 2022. SWA’s call for applications received over 600 scripts from across India. After an arduous shortlisting process, the judging panel arrived at the top 60 entries, then the top 30, then the top 6 winning scripts.
These 6 scripts were supervised by 6 renowned screenwriters/directors. The 2022 SWA Script Lab mentors were Abhishek Chaubey, Alankrita Srivastava, Shakun Batra, Smita Singh Khan, Sudeep Sharma and Vikramaditya Motwane.
Shortly after the conclusion of the Script Lab, the first ever PITCH FEST was co-hosted by the SWA Events Sub-Committee and the Education Sub-Committee on August 18, 2022 at Celebrations Sports Club, Lokhandwala, Andheri West, mumbai.
The SWA PitchFest process was twofold. The first part involved selecting the top 25 scripts from The Script Lab’s 60 shortlists. Afterwards, twenty top producers, talent managers and broadcasters were invited to the venue for the final part. Guest producers were given their own booths and the 25 writers had the opportunity to present and tell their works to the producers one-on-one. To help participating writers create a strong and persuasive pitch, SWA also held workshops.
“SWA has always been committed to creating platforms and conversations for writers that aim to empower them and accelerate their careers on many levels. With Pitch Fest & Script Lab, we aim to identify young writers across India and train them under mentors to hone their skills and stories, and eventually have them pitch their work to 20 top producers/studios. We are overwhelmed with the response,” added Zaman Habib, General Secretary of the Screenwriters Association.
Among the 20 studios, producers and broadcasters who participated in SWA PitchFest 2022 are Star Studio Disney, Bang Bang Media Corp, Zee 5, Culver Max Entertainment (formerly Sony), Lionsgate, Junglee Pictures, Maddock Films, Yash Raj Films, Excel Entertainment , among others.
The event was a huge success, with over 500 interactions between guests and the 25 writers in just one day.
In keeping with SWA’s mission to foster a sense of brotherhood, sisterhood, and unity among its members, Pitch Fest 2022 sparked a beautiful exchange of thoughts and ideas between industry stalwarts and aspiring creators. extremely talented!
For more information, please visit https://www.swaindia.org/index.php.